As a partner, you will get to be part of an event with press coverage reaching 884 million people (2020), a TV audience of 42.5 million and a digital reach of 150 million. Attempting to win, one of the world’s toughest challenges; Atlantic Guardsmen has a great story to tell, we would love you to be part of it.


In exchange for your financial support, your business will benefit through increased PR, brand exposure, and outreach through international media coverage and events. This will be supported by the Atlantic Guardsmen team and Talisker Whisky Atlantic Challenge’s coordinated PR campaigns.


This is a unique opportunity to partner with a driven and devoted team of British Army soldiers who are ready to push themselves to the limit and support mental health and wellbeing charities. For an idea of what we can offer please look at our proposal below.



Alternatively, if you would like to donate to our chosen charities please visit our GoFundMe page.


For this challenge we are proud to be raising money for ABF The Soldiers’ Charity and the Scots Guards Charity.

As with many challenges, the real difficulty comes in the planning and preparation. The financial costs are high, and the team requires support from sponsors who could provide money/equipment/services and would value having their name associated with our project.


We’d like to offer you the opportunity to be part of the Atlantic Guardsmen team. We have a range of sponsorship opportunities available. They are not prescriptive and we’re happy to work with you to create an exciting package that works for both of us.


Sponsorship of the Atlantic Guardsmen team offers you the opportunity to align with a project that inspires the public to champion resilience in the face of adversity, associate with the British Army, and represent your core values while providing brand exposure to a potential audience of more than 3 billion people around the world.




Rowing/Race Training

£ 3,000

Travel, Subsistence, Misc


Mandatory Courses


Race Entry Fees


Loose Boat Equipment


Shipping of Boat (La Gomera and return from Antigua)


Race Food/Drinks & Clothing


Insurance for boat




£ 74,500